5 Common Mistakes to Avoid in Ecommerce Copywriting

Discover the 5 most common mistakes in ecommerce copywriting and how to avoid them

Iustina Ikert
4 min readJul 12, 2021


Photo by SwapnIl Dwivedi on Unsplash

When you are just getting started to write your ecommerce content you quickly realize that there’s so much to cover, so many things you want to say, so many products you want to get out there on the market for your customers and so many features you want them to know about. Sure, you’re geared up with your marketing and content strategy and your editorial calendar but even so, with all this going on, writing inspiring and effective copy can be a challenge and it’s so easy to let a few mistakes just slip by because, well, it was all in a rush and there was so much to cover.

Luckily, there are ways to avoid this. I’m going to go through the five most common ecommerce copywriting mistakes that I see around all the time and that you can easily avoid so you create more inspired, clear, and efficient online content.

So, what are these five mistakes that you can be on the watch out for?

Lack of enthusiasm

Have you ever bought something online and received a beautifully packaged product that immediately made you realize that it was created and packaged with love and care? I certainly have. And I must say, it always made me feel amazing.

I strongly believe that the enthusiasm and passion you pour into your creative process transpire through the final product you are offering to your audience. As a customer, you can easily tell when a product/service is designed and brought to life with enthusiasm as a driving force when the attention to detail, the quality of the product, and the care in delivery combine in a beautiful customer experience.

“When you are having fun and creating something you love, it shows in the products […]. I believe you can actually transfer that energy to material things as you’re creating them”, Tom Ford

After all the years I spent in customer service, I know how important feedback is to all companies out there and I always try to send reviews after my purchases as a way to…



Iustina Ikert

✍️Engaging.Effective ecommerce #Copy for your #onlinestore🛍 Buy me a ☕ https://ko-fi.com/iustinaikert 🌟Reach me on https://in-between-the-lines.com/