Mind Mapping for Five-Star Product Descriptions

Optimize your product description copywriting process using mind mapping

Iustina Ikert
6 min readNov 13, 2021
Photo by Firmbee.com on Unsplash

Do you know the feeling when you have so much to say about your new products but you have no idea how you’re going to structure all of it? How are you going to wrap everything up in an inspiring, attractive structure that will turn your scrollers into buyers? Are they going to see how amazing your products are just by going through your landing page? All these questions, *ooommmg, are so overwhelming.

Luckily there are ways to structure all the features, benefits, and goals and gain clarity on your ecommerce copy. It’s not complicated at all and all it requires is investing some time in building a template that you can then work with every time you feel overwhelmed by writing product descriptions *spoiler alert: free template attached.

In this post, I’ll talk about what mind mapping is, why is it important in your creative process, how to get started with mind mapping and apply it to product descriptions. I’ll also go through a few intuitive mind mapping tools that will allow you to get started with your own mind maps in no time. Because I know time is precious when you’re running a business, I’ve prepared a fresh and crisp mind mapping template, available for you to download and customize as…

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