Mind Mapping for Five-Star Product Descriptions

Optimize your product description copywriting process using mind mapping

Photo by Firmbee.com on Unsplash

Do you know the feeling when you have so much to say about your new products but you have no idea how you’re going to structure all of it? How are you going to wrap everything up in an inspiring, attractive structure that will turn your scrollers into buyers? Are they going to see how amazing your products are just by going through your landing page? All these questions, *ooommmg, are so overwhelming.

Luckily there are ways to structure all the features, benefits, and goals and gain clarity on your ecommerce copy. It’s not complicated at all and all it requires is investing some time in building a template that you can then work with every time you feel overwhelmed by writing product descriptions *spoiler alert: free template attached.

In this post, I’ll talk about what mind mapping is, why is it important in your creative process, how to get started with mind mapping and apply it to product descriptions. I’ll also go through a few intuitive mind mapping tools that will allow you to get started with your own mind maps in no time. Because I know time is precious when you’re running a business, I’ve prepared a fresh and crisp mind mapping template, available for you to download and customize as your ecomm heart pleases. Sounds great, doesn’t it? Let’s dive in.

What is mind mapping?

The concept of mind mapping was first introduced in the 1970s by the British author Tony Buzan, defining it as a 2D note-taking strategy that stimulates concentration, memorizing and learning. You can find many definitions on mind mapping but the main thing to remember is that mind mapping is a graphic representation of concepts and ideas. It allows you to better visualize your thoughts and goals, increasing your presentation and communication efficiency. It adds clarity and simplifies your creative process or your project management. It’s a highly effective way to simplify tasks, make information digestible, manage processes, and outline goals which makes it a perfect tool for working in teams and process alignment. It’s often used in team meetings and presentations to simplify procedures and processes and make sure everybody is on…